An NFT Wallet App

We immediately jumped in to create a logo for this wallet app to provide the basis for other branding elements, including our app design. Since there are already many wallet apps in the market, we wanted a distinct and edgy logo. We started by looking at the brand and the story behind it. We selected a play button to be part of the brand name as it was timeless and minimal. We ensured our logo stood out using a bright, smooth gradient of pink, orange, and purple palettes.

We used bright accent colors to add energy and excitement to our NFT Wallet app. The San Serif font was chosen, which is always in fashion and adds character and personality to the brand's visual identity. It is easy to read on all devices and helps to cement your branding in the minds of your target audience.

Our app design process started with understanding what NFT Fanatix stands for and how it is unique from other NFT Wallet apps in the market. We conducted surveys and interviews with actual NFT fanatics to understand their requirements and how they function online. After user and market research, we created a simple roadmap, breaking the app into different components and tasks. With our app strategy and roadmap in place, we created a prototype and performed user testing to assess its performance.

While creating this app, we focused on UI and UX and ensured we provided a better product experience to the end users. We selected the content, typography, buttons, color scheme, and layout for UI to enhance our brand image. For UX, our main concern was to be functional, seamless, and user-friendly. Ultimately, we created an app that represents the brand's visual identity well and functions effectively for the end user.

“My previous app design had a sloppy layout that drove away my customers, as indicated by a high bounce rate. With the team's help at Inceptory, I have an app that perfectly echoes my brand image. It's classy and easy to navigate with all the relevant information that I wanted on it.”