A legal, tax, and accounting services firm

We started with logo branding on this project. After understanding our client’s requirements and design preferences, we brainstormed and sketched ideas to understand better how creative we could get. We decided we wanted to take inspiration from the Greek Goddess of practical reasoning and protection, Athena, after whom the firm was named. We used an impactful Abril Display Bold for the brand name and kept it clean and confident.

We wanted this firm to have a distinct identity, so we resorted to creating a symbol that can easily be recalled on stationary, uniforms, and other legal documentation. The colors that we chose were #c18747 Brown and #003427 Green. A vector logo also has a considerable advantage apart from brand awareness that it can be scaled infinitely to fit significant print design needs or more minor requirements. We created complementary stationery based on our symbol-based logo, which this firm would use.

We created uniforms and badges for law firm employees to be recognized in events and meetings easily. This is beneficial for a newly launched venture as it would give them a way to promote themselves and what they stand for effectively.

At our consultancy firm, we understand the importance of having professional and impactful business cards. That's why we worked closely with Athena to create business cards that truly represented their brand.

We utilized both sides of the card to maximize the impact of their message. The design was minimal yet powerful, conveying a sense of professionalism and sophistication that aligns perfectly with their business values.

“I would definitely recommend Inceptory to those who require any kind of branding services. I went for their all-in-one branding solution for my law firm and not only they delivered everything on time but their attention to detail is commendable. Due to them I am able to have one consistent visual identity on all platforms.”