Real Estate Agency and Management Firm

A strong brand identity does not happen overnight. At Inceptory, we approach our client’s brand design strategically. After getting our client’s requirements of showcasing a modern and serious real estate company, we conducted a target market and competitor analysis to assess how to brand our client. We wanted a Logo, color palette, and typography as our three core elements. We selected the Evergreen color with white to convey luxury and strength.

Brand identity is an intricate system, and each element influences the other. We started working on our logo first. Since Artemis is a newly launched venture with ambitious plans to shake up the real estate market in Singapore, we decided to pay homage to its forward-thinking approach by playing with the dot on the letter I, in the logo. We designed it to extend upwards to pinpoint precisely where this firm wants to go. That distinctive market with the logo can be used on billboards, books, and other marketing collateral.

We then designed the stationery in symmetry with the brand identity. Our specialized graphic designers and printing specialists helped to execute this vision. A clean, minimal business card and professional letterhead, and company brochures were created for Artemis Real Estate so that they launch in the market with a bang.

We worked closely with Artemis’s management team to create visually pleasing, cohesive social media templates that complement the brand. We wanted the social media accounts of Artemis Real Estate to make a visual impact and are distinct as compared to other real estate giants in the market. We laid out guidelines on what photography and iconography should be considered for our social media templates.

“The surest way to grow your small business is to have a mighty presence. Inceptory is the way to go to create that persona. They have handled my previous projects very well and have always timely delivered. I would recommend anyone who is not as creative as me to go for their design services.”